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DOMAIN EXTENSION GUIDE

.brand Domain Names

Application stage, not live

Publicly announced information identifies Link Freedom Group as the organisation associated with the .brand application. ICANN’s 2026 round materials describe .Brand as a brand TLD category, designed for a trademark-based string operated by the applicant as its own namespace. If delegated, .brand would suit a highly controlled, branded domain environment rather than a broad public resale market.

.brand registrations are not available yet. Search related extensions or get a launch alert.

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Application and status facts

Verified status information is kept separate from illustrative naming ideas.

Extension
.brand
Current status
Application stage, not liveRoot Zone Database - IANA
Root-zone delegation status
No root-zone delegation confirmed in recorded public sources.Root Zone Database - IANA
Number of publicly announced claims
1
Contested
No
Application round/programme
Not recorded
Registry operator
Not verified
Registration availability
Public registration is not confirmed by this guide.Root Zone Database - IANA
Last fact checked
2026-08-25

A public application, applicant identity, approval, registry operation, root-zone delegation and live registration availability are separate facts.

Illustrative uses

What could a .brand domain be used for?

A .brand space is typically designed for names owned and managed by one organisation, with use shaped around identity, trust and internal control.

Corporate homepageUse a primary brand domain for the main public website.
Campaign landing pagesCreate short, memorable addresses for launches and promotions.
Product and service hubsOrganise offerings under clear branded subdomains or names.
Investor relationsProvide a distinct space for governance and financial information.
Careers and recruitmentBuild a trusted destination for vacancies and employer branding.
Customer supportRoute users to help, contact and service information.
Regional pagesLocalise content while keeping a single brand identity.
Internal collaborationSupport secure naming for staff, partners and systems.

Domain name ideas

Example names only. Illustrative examples only. Availability has not been checked.

home.brandcareers.brandsupport.brandnews.brandshop.brandinvestors.brand

Possible audiences

Who is .brand for?

  • Global brands
  • Marketing teams
  • Digital and web teams
  • Security leaders
  • Communications teams
  • Enterprise IT teams

Benefits and considerations

Benefits

  • Stronger brand control
  • Higher trust signals
  • Flexible architecture

Considerations

  • Limited scope
  • Programme requirements
  • Long-term management

Related domain extensions

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Frequently asked questions

What is .brand?

It is a brand-focused top-level domain intended for a single organisation’s controlled namespace.

Is .brand live today?

No public delegation is shown in the available public registry context, so it should be treated as prelaunch.

Who is associated with .brand?

Publicly announced information identifies Link Freedom Group as the organisation associated with the application.

Can the public register .brand domains now?

Not at this stage. A brand TLD is usually operated for the applying organisation rather than open resale registration.

Why would a company use a brand TLD?

To improve trust, simplify naming and create a more coherent digital identity.

Is a brand TLD the same as a normal domain extension?

It functions as a top-level domain, but its purpose is usually narrower and more controlled than open public extensions.

Sources and review information