DOMAIN EXTENSION GUIDE

.easy Domain Names

Application disclosed; not delegated

.easy is a proposed generic top-level domain string built around the English word “easy”. Publicly announced information identifies more than one organisation as associated with application activity for the string, making it a contested proposed gTLD rather than a live extension. ICANN’s 2026 round materials confirm that applications in that programme move through application, evaluation and contracting stages before any delegation can occur. (icann.org)

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Application and status facts

Verified status information is kept separate from illustrative naming ideas.

Extension
.easy
Current status
Application disclosed; not delegatedRoot Zone Management - IANA
Root-zone delegation status
No root-zone delegation confirmed in recorded public sources.
Number of publicly announced claims
2
Contested
Yes
Application round/programme
ICANN application programme information recorded.Root Zone Management - IANA
Registry operator
Not verified
Registration availability
Public registration is not confirmed by this guide.
Last fact checked
2026-08-25

A public application, applicant identity, approval, registry operation, root-zone delegation and live registration availability are separate facts.

Illustrative uses

What could a .easy domain be used for?

If.easy reaches delegation, it would suit naming that wants to signal simplicity, clarity or low-friction access.

Simple product landing pagesCould be used for straightforward campaign or product pages that emphasise ease of use.
Customer support journeysCould suit help, onboarding or self-service pages designed to reduce friction.
Step-by-step guidesCould support guides that aim to make a process feel quick and approachable.
Fast-start offersCould work for introductory offers where ease and speed are part of the message.
Simplified account accessCould be used for sign-in, reset or access pages that should feel uncomplicated.
Consumer-facing toolsCould fit apps or services that position themselves as straightforward to use.
Value-led promotionsCould support messaging around convenience, clarity and low effort.
Brand shorthandCould create a neat brandable namespace for organisations that use “easy” in naming or messaging.

Domain name ideas

Example names only. Illustrative examples only. Availability has not been checked.

shop.easyhelp.easystart.easypay.easygo.easytips.easy

Possible audiences

Who is .easy for?

  • Brand owners
  • Product marketers
  • Customer experience teams
  • Digital agencies
  • Start-ups
  • Consumer services

Benefits and considerations

Benefits

  • Clear messaging
  • Highly brandable
  • Flexible positioning

Considerations

  • Not live yet
  • Contested context
  • Meaning may be broad

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Frequently asked questions

Is.easy a live domain extension?

No. The publicly announced material reviewed here places.easy in a proposed, pre-delegation context.

Who is associated with the.easy string?

Publicly announced information identifies Link Freedom Group and easyGroup Ltd as associated with application activity for the string.

Can domains under.easy be registered now?

Not on the basis of the evidence reviewed here. A delegated registry would be needed before public registration could begin.

What sort of sites would suit.easy?

It would be a natural fit for services that want to stress simplicity, convenience and low-friction journeys.

Why is.easy interesting as a brand string?

The word is widely understood, short and commercially flexible, which gives it strong branding potential.

Sources and review information