DOMAIN EXTENSION GUIDE

.not Domain Names

Not delegated; proposed

The.not string is a proposed new gTLD associated with publicly announced applicant information. It is a short, memorable word with obvious linguistic versatility, making it appealing for creative brand language, expressive campaigns and playful digital identities. As with any proposed extension, registration depends on the outcome of the gTLD process rather than current public delegation status.

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Application and status facts

Verified status information is kept separate from illustrative naming ideas.

Extension
.not
Root-zone delegation status
No root-zone delegation confirmed in recorded public sources.
Announced applicant or applicants
Link Freedom Grouplfg.link - lfg.link
Number of publicly announced claims
1
Contested
No
Public disclosure date
2026-08-13lfg.link - lfg.link
Application round/programme
ICANN application programme information recorded.ICANN 2026 New gTLD Applications: Full Announced List - Pavel Domains
Registry operator
Not verified
Registration availability
Public registration is not confirmed by this guide.
Last fact checked
2026-08-25

A public application, applicant identity, approval, registry operation, root-zone delegation and live registration availability are separate facts.

Illustrative uses

What could a .not domain be used for?

Illustrative uses below assume a future delegated namespace and are shown for editorial guidance only.

Negative-space brand namingUse.not for campaigns built around contrast, reversal or irony, such as names that play on what something is not.
Editorial and opinion projectsA fitting option for commentary platforms, essays or publishing brands that use a sharp, expressive identity.
Creative agency identitiesAgencies can use the string to signal wit, boldness or a deliberately unconventional tone.
Antithesis-led landing pagesIdeal for pages that frame a product or idea by what it replaces, rejects or challenges.
Campaign micrositesUseful for short-lived promotion pages that rely on a punchy, memorable word string.
Personal portfolios with attitudeSuitable for artists, writers and makers who want a name with a distinct point of view.
Satirical or humour-led projectsA natural fit for playful projects where the domain itself adds to the joke or message.
Brand experiments and conceptsCan support experimental naming where the domain is part of the concept rather than just the address.

Domain name ideas

Example names only. Illustrative examples only. Availability has not been checked.

idea.notbrand.notstory.notlaunch.notart.nottruth.not

Possible audiences

Who is .not for?

  • Brand strategists
  • Creative agencies
  • Publishers and commentators
  • Artists and makers
  • Campaign teams
  • Domain investors

Benefits and considerations

Benefits

  • Highly expressive
  • Short and memorable
  • Flexible creative fit

Considerations

  • Status depends on the application process
  • Meaning can feel abstract
  • Not every brand will suit the tone

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Frequently asked questions

Is.not delegated right now?

The available public evidence supports treating.not as a proposed string rather than a delegated extension.

Can I register a.not domain today?

Registration should not be assumed unless the string becomes delegated and a registry opens public registrations.

Who is associated with the.not application?

Publicly announced information identifies Link Freedom Group as the organisation associated with the string.

What sort of projects suit.not?

It suits concept-led branding, editorial work, satire, campaigns and other language-driven projects.

Does.not guarantee an official or approved status?

No. A public applicant association is not the same as delegation or final approval.

Why might a brand choose.not?

It offers a concise, memorable way to signal contrast, rejection, irony or a deliberately unconventional voice.

Sources and review information