Sign inCreate free account

DOMAIN EXTENSION GUIDE

.pure Domain Names

Application published; not delegated

.pure is a concept-led string centred on purity, simplicity and clarity. Publicly announced information identifies Link Freedom Group as the applicant associated with.pure. The string is not delegated at this stage, so it should be treated as a proposed extension rather than an active public TLD. (icann.org)

.pure registrations are not available yet. Search related extensions or get a launch alert.

Get launch alerts

Application and status facts

Verified status information is kept separate from illustrative naming ideas.

Extension
.pure
Current status
Application published; not delegatedICANN 2026 Round Closes with More Than 1,600 New gTLD Applications - ICANN
Root-zone delegation status
No root-zone delegation confirmed in recorded public sources.
Announced applicant or applicants
Link Freedom Grouplfg.link - lfg.link
Number of publicly announced claims
1
Contested
No
Public disclosure date
2026-08-13lfg.link - lfg.link
Application round/programme
ICANN application programme information recorded.ICANN 2026 Round Closes with More Than 1,600 New gTLD Applications - ICANN
Registry operator
Not verified
Registration availability
Public registration is not confirmed by this guide.
Last fact checked
2026-08-25

A public application, applicant identity, approval, registry operation, root-zone delegation and live registration availability are separate facts.

Illustrative uses

What could a .pure domain be used for?

Illustrative uses below are hypothetical and are intended to show the kinds of naming patterns a purity-themed TLD could support.

Clean-label product linesUse.pure for premium items positioned around simplicity, transparency or minimal formulation.
Wellness and self-care brandsA fit for brands emphasising calm, clarity, balance and ingredient-led trust.
Water, air or environmental projectsUseful for initiatives focused on clean resources, environmental stewardship or quality standards.
Beauty and skincare collectionsSuitable for polished product launches where purity and refined presentation matter.
Minimalist creative portfoliosWorks well for designers, photographers or studios with a restrained visual identity.
Ethical luxury positioningCan support premium offers that want to signal restraint, craftsmanship and understatement.
Clarity-led information hubsHelpful for guides, explainers or educational sites built around simplicity and trust.
Member or campaign spacesCould suit focused initiatives that want a concise, memorable and theme-driven address.

Domain name ideas

Example names only. Illustrative examples only. Availability has not been checked.

studio.purecare.purewater.pureskincare.pureedit.pureorigin.pure

Possible audiences

Who is .pure for?

  • Brand teams
  • Wellness businesses
  • Creative studios
  • Environmental projects
  • Product marketers
  • Early adopters

Benefits and considerations

Benefits

  • Clear thematic signal
  • Distinctive branding
  • Niche positioning

Considerations

  • Not yet delegated
  • Concept needs fit
  • Applicant-stage uncertainty

Related domain extensions

.fartNovelty and humour-led naming ideasView extension

Marketplace listings

Relevant public DomainUI listings are separate from registry availability results.

DomainTypePriceAction
puremyco.co.ukDomain nameMake offerView domain

Frequently asked questions

What is.pure?

.pure is a concept-led proposed gTLD string associated with purity, simplicity and clarity.

Is.pure delegated yet?

No public delegation should be assumed from the available evidence.

Who is associated with.pure?

Publicly announced information identifies Link Freedom Group as the applicant associated with.pure.

What kinds of sites suit.pure?

It suits branding built around clean presentation, understated luxury, wellness or clarity-led messaging.

Can I register a.pure domain now?

Not on the basis of the available public evidence; it should be treated as prelaunch.

Why would a brand choose.pure?

It can create a concise, concept-rich address that reinforces refinement, trust or simplicity.

Sources and review information