DOMAIN EXTENSION GUIDE

.this Domain Names

Pre-launch string

The.this string is a proposed generic top-level domain built around an everyday English word. Publicly announced information identifies two organisations associated with the string, indicating a contested application context rather than a live domain extension. ICANN has confirmed that the 2026 round of new gTLD applications closed in August 2026 and that public portions of applications are published later in the process, so.this should be treated as pre-launch until delegation or another final outcome is publicly confirmed. (icann.org)

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Application and status facts

Verified status information is kept separate from illustrative naming ideas.

Extension
.this
Root-zone delegation status
No root-zone delegation confirmed in recorded public sources.
Announced applicant or applicants
Link Freedom Group, Suffix Inc.Community Input, Objections, and Appeals - ICANN New gTLD Program lfg.link - lfg.link
Number of publicly announced claims
2
Contested
Yes
Application round/programme
ICANN application programme information recorded.ICANN 2026 Round closes with more than 1,600 new gTLD applications - ICANN
Registry operator
Not verified
Registration availability
Public registration is not confirmed by this guide.
Last fact checked
2026-08-25

A public application, applicant identity, approval, registry operation, root-zone delegation and live registration availability are separate facts.

Illustrative uses

What could a .this domain be used for?

If delegated in future,.this could suit highly branded, editorial or campaign-led naming because the word is short, memorable and highly flexible in plain English.

Campaign headlinesCould support short-lived campaigns that rely on a strong deictic word for emphasis or call-to-action.
Editorial hubsMay suit magazines, newsletters or publishing projects that frame stories around a central theme.
Brand storytellingCould work for brands that want a concise, conversation-like domain name for narrative landing pages.
Product launchesMay fit launch pages where the domain itself acts as part of the message.
Community promptsCould be used for participatory spaces built around questions, discussions or shared ideas.
Creative portfoliosMay suit designers, artists and studios seeking a short, concept-led web address.
Internal toolsCould be adapted for private or semi-private workflow platforms if the registry model allowed controlled use.
Experimental micrositesMay support lightweight digital experiences that want a memorable, word-first identity.

Domain name ideas

Example names only. Illustrative examples only. Availability has not been checked.

launch.thisstory.thisstudio.thisjoin.thisbuild.thisfocus.this

Possible audiences

Who is .this for?

  • Brand teams
  • Marketers
  • Publishers
  • Creative agencies
  • Community organisers
  • Founders

Benefits and considerations

Benefits

  • Short and memorable
  • Highly adaptable
  • Message-like branding

Considerations

  • Not yet live
  • Contested context
  • Meaning is broad

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Frequently asked questions

Is.this a live domain extension?

No public delegation is confirmed in this guide, so.this should be treated as pre-launch.

Who is associated with.this?

Publicly announced information identifies Link Freedom Group and Suffix Inc. as organisations associated with the string.

Why is.this considered contested?

Because public disclosure indicates more than one claimant is linked to the same string.

What would.this be good for?

It could suit campaigns, editorial projects, creative brands and other concept-led uses if it becomes available.

Can I register a.this domain now?

Not on the basis of the evidence gathered here, because no live registration channel is confirmed.

What makes.this distinctive?

Its everyday English meaning lets it function as part of a statement as well as a domain name.

Sources and review information