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DOMAIN EXTENSION GUIDE

.firstmove Domain Names

Application stage

The.firstmove string is associated with a proposed brand-style top-level domain in the ICANN 2026 round. Publicly announced information identifies Journey To The West Corporation as the applicant associated with.firstmove, and the extension remains in the application and evaluation process rather than delegated in the root zone. (icann.org)

.firstmove registrations are not available yet. Search related extensions or get a launch alert.

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Application and status facts

Verified status information is kept separate from illustrative naming ideas.

Extension
.firstmove
Root-zone delegation status
No root-zone delegation confirmed in recorded public sources.
Number of publicly announced claims
1
Contested
No
Application round/programme
ICANN application programme information recorded.ICANN 2026 Round Closes with More Than 1,600 New gTLD Applications - ICANN
Registry operator
Not verified
Registration availability
Public registration is not confirmed by this guide.
Last fact checked
2026-08-25

A public application, applicant identity, approval, registry operation, root-zone delegation and live registration availability are separate facts.

Illustrative uses

What could a .firstmove domain be used for?

If delegated,.firstmove could suit branded journey, travel and progression themes.

Brand travel hubA central destination for journey-led campaigns, route planning and service information.
Campaign micrositesShort, memorable addresses for launches tied to movement, exploration or progress.
Destination storytellingA branded space for editorial content, itineraries and place-based narratives.
Customer journey pagesClear pages that guide users through booking, enquiry or support steps.
Community content portalA focused home for updates, experiences and community-facing announcements.
Partner and affiliate linksBranded links for collaborators, agents and distribution partners.
Events and activationsTemporary pages for launches, exhibitions, tours or seasonal promotions.
Product and service pathwaysDistinct naming for services that emphasise first steps, movement or transition.

Domain name ideas

Example names only. Illustrative examples only. Availability has not been checked.

launch.firstmovejourney.firstmovestart.firstmoveroutes.firstmoveconnect.firstmovestories.firstmove

Possible audiences

Who is .firstmove for?

  • Brand owners
  • Travel and tourism teams
  • Marketing departments
  • Product teams
  • Agency partners
  • Community publishers

Benefits and considerations

Benefits

  • Strong thematic fit
  • Clear brand signalling
  • Flexible campaign use

Considerations

  • Not yet delegated
  • Registry model unknown
  • String-specific strategy needed

Related domain extensions

.journeyJourney-themed naming for storytelling and movement.View extension .brandCustom branded registry models for organisations.View extension

Relevant DomainUI marketplace listings

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Frequently asked questions

Is.firstmove available to register now?

No live registration is implied; it is a proposed string in the ICANN application process.

Who is associated with.firstmove?

Publicly announced information identifies Journey To The West Corporation as the applicant associated with the string.

What is.firstmove best suited to?

It is best suited to branded uses connected to travel, movement, progress or first-step journeys.

Can.firstmove be used for a campaign?

Yes, if delegated and launched, it could suit campaign pages and themed destinations.

Does.firstmove indicate a public registry launch date?

No. Public evidence supports application-stage context, not a confirmed launch date.

Why choose a themed branded extension?

It can create a concise, memorable namespace that matches a specific story or service theme.

Sources and review information